In a white paper it recently published, the company Visa evaluated NFT technology and explained how it became a “promising way for fan engagement”. The white paper also contains an announcement regarding the purchase of the NFT CryptoPunk 7610 by the company.
At the heart of the Covid-19 pandemic
In the midst of the Covid-19 pandemic, and with the various restrictions there have been, digital technologies have become the only way to bringing together fans from around the world to their favorite brands, teams and personalities. In this context, NTFs have gained popularity and become promising ways to foster fan engagement.
In the white paper of Visa which was published on August 23, NFTs are described as a important invention. Today they are of interest to collectors, fans, teams, leagues and talents, the book explains. In addition, NFTs are part of primary sources of entertainment and engagement, not to mention the income they allow to generate.
About income, according to Visa, because of the pandemic, major players in the entertainment world have understood “the need to diversify income and focus on technology in order to reposition companies to seize growth opportunities and capture the attention of fans.”
In recent months, NFTs have been gaining popularity. Reports also indicate that related transactions generated more than $ 1.5 billion in the first quarter of 2021. Moreover, in August alone, NFT sales exceeded the mark of $900 million, according to experts.
Visa buy your first NFT
Apart from the publication of his white paper, Visa announced its first purchase of NFT in honor of the CryptoPunk 7610. The transaction was completed for 150 000 $.
All the actions taken by the payment company prove that it is very enthusiastic about the idea of definitively entering the NFTs sector. But in essence, this dynamic in which she has engaged is not surprising. As the company grows, “Visa lays the foundation for enabling the adoption of NFTss and other assets in the future “.
Company Visa is determined to carve out a golden place in the digital asset sector. In addition to publishing a white paper on NFTs – explaining their importance and role during the Covid-19 pandemic – she bought her first NFT.
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The words and opinions expressed in this article are the sole responsibility of the author and should not be considered as investment advice. Conduct your own research before making any investment decisions.
