Facebook alumna named Coinbase Marketing Director (CMO)
A few days ago, Coinbase announced the sudden departure of a former SEC executive. If the platform still seems not to replace Brett Redfearn, it has just caught a new big fish.
Indeed, Kate Rouch, a former top Facebook official, just appointed marketing director or Chief Marketing Officer (CMO) from Coinbase.
For more than ten years, Kate Rouch gradually climbed the ladder in the organizational chart of the social network. Before leaving for Coinbase, Rouch was global brand & product manager (Global Head of Brand & amp; Product) Facebook.
Coinbase is looking to attract ever more people to cryptocurrencies
On her blog, Coinbase explains why the platform chose Kate Rouch as Marketing Director. Facebook instagrammed the entire marketing strategy of Facebook and its affiliates like WhatsApp and Instagram. Coinbase therefore seeks to learn from the advertising success of a brand like Facebook.
Coinbase also thinks that this period is a turning point for the cryptocurrency industry. User growth is exponential and Coinbase claims to date 56 million users worldwide. The platform seems to think that it will be necessary to redouble efforts to maintain this exponential growth.
The primary goal is simple: Coinbase wants attracting millions more to digital assets.
On LinkedIn, the future marketing director said that the platform is creating more financial freedom for citizens and that she is ready to fulfill her upcoming role : to introduce millions of people to all the benefits of the cryptocurrency industry.
A Facebook alumna to help improve the image of Coinbase and the industry
The unacknowledged objective of the platform, the appointment of Kate Rouch is reminiscent of others recently, including that of Brett Redfearn. Although the situation has improved greatly, the cryptocurrency sector still suffers, and in spite of himself, from a sulphurous image.
By choosing successful people in more conventional sectors, Coinbase seeks to show that crypto assets aren’t just for geeks or to the so-called criminals, who are always looking for elsewhere.
Coinbase is the most advanced platform on this topic. After its smashing ipo last spring and a recent colossal investment in cryptocurrencies, the platform continues to recruit everywhere to improve its image.
Kate Rouch seems to be the right person to achieve this goal. Indeed, its marketing team has won multiple awards and Facebook has seen increase the number of active users from 500 million to 3 billion. What to make Coinbase hope for a considerable increase in users in the coming months ? Case to follow.
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